Triumph Japan makes grocery shopping sexy

Only in the land of the rising sun would an item like this be invented. Triumph Japan’s No! Shopping Bag Bra is a piece of lingerie that can be transformed into an environmentally friendly shopping bag. The bag part is folded and stored in the bra cup, thus doubling up as extra padding for the lady wearing the bra.

Apparently, the idea was to reduce the number of plastic bags women use when shopping in Japan. I am sure the male population in Japan would love to see this product popularized.

Source : Gizmodo